In the ever-growing digital landscape of advertising campaigns, printed material has turn out to be somewhat of an afterthought in the minds of several businesses both small and big. As opposed to this trend, branded marketing materials are still as relevant as ever in promoting your company and generate leads. People’s impression of a business is a lot more positive after receiving branded materials. It is obvious that branded materials often make an incredible impact on prospective customers. Hence, how do you incorporate these into your marketing strategy? Here are a few simple steps to getting it right.
- Use a professional graphic designer
Your company brand is much more than just a logo; a great professional designer can create every one of the elements you will need to use, which include imagery, font, color palette and logo types – for example full color, black and white and reverse or ‘white out’ logos – in addition to providing you with various sizes and file types when you commission leaflet printing, pamphlets, booklets, flyers along with other types of printing, request your graphic designer to make brand guidelines that you can refer to. Brand guidelines guarantees conformity of business branding and sustain advertising and marketing efforts that are at the core of your business so as to maintain consistency and business reputation.
- Create templates
You may also have branded design templates designed for materials that you produce on a regular basis for example a leaflet template. Commercial printing companies will help you with the use of these. Templates assist your staff to reproduce some key materials like flyers, leaflets, posters and business cards, without having to start from scratch which means that branding remains on-point and time is saved because there is no need to create everything from scratch.
- Work with a good printing company
Great printing companies can advice on the print finishes and forms which will work best for your advertising campaigns and will give proofs for key materials to help you check the branding before any litho print jobs. It is really worth investing in the relationship with your printers because they will be in a position to give you the best prices for consistent and high-volume prints, additionally they will work with you in a flexible way to give an excellent service and suggest ways in which you could potentially save money.
- Use a copywriter
Many organisations make the mistake of thinking staff can write advertising copy. But, it is a professional skill in its own right – similar to graphic design and it will pay off to make use of the service of a professional copywriter that can create impactful, on-brand and appealing copy that pushes forward the call to action and helps to generate conversions. Keep in mind that, even though the use of professionals add direct cost to your business, you will eventually benefit from a higher ROI thanks to more beneficial results and by allowing your managers to do what they do best – managing, growing and maintaining your business!