Designing a professional brochure is a difficult task, it not as easy as writing some signs and billboards. A brochure design has to be attractive enough to motivate a reader to pick it up from a rack at a store. It ought to stand out and seek the attention of a recipient once he opens the mailbox. A couple of basic design principles can go a long way to making your brochure look great, Keep the following principles in mind, and your Brochure design projects will come out looking great.
- Group Related Elements
Scattered elements are visually difficult to understand. The reader’s eye might be confused on where to settle or how the information relates to each other.Arrange your details into small, attractive chunks. If a heading and a subhead are related, position them jointly. If your address appears on the page, place it in a decent small block, and set some white space between that block and other elements.Visually set complementary elements together and readers would take in each part as a unit just like you planned.
The corollary principle is that unrelated information ought to be divided by white space, lines, and borders.
For instance when advertising a product, the features of the product can be listed around each other in a bulleted list, their proximity would suggest that they are related. But you should not include your contact information in the same list. Rather, group that information in a different block and set off white space from the features list.
You might not feel as though you are setting items on the page randomly except if you are deliberately aligning each new element with something on the page. Just like grouping, alignment aids the reader assimilate information. The imaginary line that links aligned items reinforces their connectivity and pleases the eye.Feel free to try out diverse alignment options. Flush left or flush right appears impressive and contemporary compared to the traditional, centered “wedding invitation” look.
- Contrast and Emphasis
Contrast makes emphasis. If you would like to shout your headline to the sky, put it in high-contrast type. Make it big, or bold, or set it on a reverse shade background. Anything in high contrast is automatically set apart from others.
- Visual Unity
We all know that colors ought to harmonize with each other on the page. By repeating colors, logos, icons or shapes all through your project you create a sense of unity—the feeling that the brochure is all of one piece. Choose a visual theme and carry it through it would make your project feel like a unified whole.
- White Space
White space describes the empty space between design elements. Make use of white space liberally. Newbies typically err on the side of too little white space. It’s nearly impossible to overdo it.By giving some breathing room to your graphic elements, you help your reader’s eye flow effortlessly from one topic to the next. Clutter fosters a sense of visual fatigue but white space is the antidote, to creating a clear, open, inviting page.